Conventional wisdom and studies suggest that in order to get someone to take action – for example a consumer to purchase something- a person needs to get 5-7 impressions. That requires effort and imagination on the part of any business- small or large. I would wager that many businesses assume in order to make those … Continue reading »
“First comes love, then comes marriage then comes baby (or usually some child’s name we wished to torment) in a baby carriage.” We used to sing this as little girls while pumping our legs to get our swings to go higher. Who knew what it meant, but it rhymed and seemed to hint at something … Continue reading »
Which way do you lean – formal or informal? I think that weddings can be divided into two styles- the first one is casual, informal. The other direction is formal. Informal means that you are not required to follow set ceremonies, rules or conventions. Formal means the direct opposite. Does that mean that if you … Continue reading »
Every year brings new ideas and influences and it’s always interesting to find out where they come from. With all the attention on “Downton Abbey” and the upcoming re-make of “The Great Gatsby” this Spring, focus on the 1920′s has jumped to the forefront as a major influence. What will this year’s weddings look like? … Continue reading »
There aren’t many new paper designs being introduced into the market every year. Lots of reasons for that. The cost of paper has risen, printing has gotten a little pricy and the profit is getting squeezed by the number of people involved in the selling part. Now what does that have to do with me? … Continue reading »
As a small business, you hope that the “big guys” look to your “specialty” to fill in behind or add to their specialty. We got lucky this year. Art Van asked our “elves” to help them put some finishing touches on an impactful in store display. It is all part of their new marketing plan … Continue reading »
My mother was a very gifted artist- from sculpture to watercolor, calligraphy to silk screen, costume and set design- she had quite a wide range of interests and skills. As one of three girls in our family, we were blessed with her sense of humor and her ability to craft any idea of a Halloween … Continue reading »
Each year I note with interest the differences between the biggies and those vendors new to the show. Most vendors do an excellent job of showing their entire line of goods. A visually attractive booth will draw you in- but the range of product offerings also has to be equal. That’s especially true with one … Continue reading »
As any artist, graphic designer, printer or color individual will tell you, it’s tough to get every to use the same words to describe a color. And this can become tricky when trying to translate a logo, wedding invitation or other color idea. So Pantone® is one method of doing so. And the most respected. … Continue reading »
I always look forward to seeing and sharing what new ideas and colors are going to be the highlights for me. At the end of the show, what I want as a take away are the current colors trends, trends in stationery, and any ideas that we can expand on as new sources for our … Continue reading »
