OUT WITH THE OLD AND IN WITH THE NEW! We have a new blog that includes our 2013 Holiday Gift Guide! Please click the link below to be redirected to our new blog. AND…don’t forget to SUBSCRIBE to our blog and be the first to know about gift giving ideas, new products in our store and … Continue reading
Using a Gift in Your Marketing Strategy to Build Customer Loyalty
Conventional wisdom and studies suggest that in order to get someone to take action – for example a consumer to purchase something- a person needs to get 5-7 impressions. That requires effort and imagination on the part of any business- small or large. I would wager that many businesses assume in order to make those … Continue reading
Making the Baby Announcement
“First comes love, then comes marriage then comes baby (or usually some child’s name we wished to torment) in a baby carriage.” We used to sing this as little girls while pumping our legs to get our swings to go higher. Who knew what it meant, but it rhymed and seemed to hint at something … Continue reading
The Wedding Invitation – An Ad for Your Special Day
Which way do you lean – formal or informal? I think that weddings can be divided into two styles- the first one is casual, informal. The other direction is formal. Informal means that you are not required to follow set ceremonies, rules or conventions. Formal means the direct opposite. Does that mean that if you … Continue reading
2013 Wedding Trends Spotlighted at Free Bridal Showcase in Metro Detroit Michigan
Every year brings new ideas and influences and it’s always interesting to find out where they come from. With all the attention on “Downton Abbey” and the upcoming re-make of “The Great Gatsby” this Spring, focus on the 1920’s has jumped to the forefront as a major influence. What will this year’s weddings look like? … Continue reading
Detroit Designers Create “Made in the USA” Gift Wrapping Paper
There aren’t many new paper designs being introduced into the market every year. Lots of reasons for that. The cost of paper has risen, printing has gotten a little pricy and the profit is getting squeezed by the number of people involved in the selling part. Now what does that have to do with me? … Continue reading
Getting Business In-Store Displays and Windows Ready for the Holiday Season
As a small business, you hope that the “big guys” look to your “specialty” to fill in behind or add to their specialty. We got lucky this year. Art Van asked our “elves” to help them put some finishing touches on an impactful in store display. It is all part of their new marketing plan … Continue reading
Halloween circa 1960’s
My mother was a very gifted artist- from sculpture to watercolor, calligraphy to silk screen, costume and set design- she had quite a wide range of interests and skills. As one of three girls in our family, we were blessed with her sense of humor and her ability to craft any idea of a Halloween … Continue reading
From New York to Royal Oak
Each year I note with interest the differences between the biggies and those vendors new to the show. Most vendors do an excellent job of showing their entire line of goods. A visually attractive booth will draw you in- but the range of product offerings also has to be equal. That’s especially true with one … Continue reading
Meeting An Icon: Pantone’s Leatrice Eiseman’s Color Trends Lecture at the NY Stationery Show
As any artist, graphic designer, printer or color individual will tell you, it’s tough to get every to use the same words to describe a color. And this can become tricky when trying to translate a logo, wedding invitation or other color idea. So Pantone® is one method of doing so. And the most respected. … Continue reading
Lisa's Gift Wrappers 